Our Lash
Let’s see below conversation first:
Customer: "can you do eyelash extensions here?"
Receptionist: "yes, but the lash artists are all busy at the moment. It may take about one hour to wait."
Customer: "ah... I have to wait so long. I have a dinner date with my friends tonight. Come back next time."
Receptionist: "OK, welcome next time!”
How often does this conversation happen in your store, where almost every store loses an average of five new customers a week.
It's too bad that these natural flows are going away. We should try our best to keep these new customers.
So today we're going to look at the new customers, and then we're going to figure out how to keep them.
01 about new customer visitors
If the store has the habit of registering the source of customers, you can check the membership management system and find that: members come from friends/members to introduce, group purchase website, Facebook public account activities...
But most members still come from strangers.
There are actually two types of stranger visitors: motivated stranger visitors and unmotivated stranger visitors.
02 motivated stranger visitors
The so-called motivated stranger visiting customers are strangers who have some basic understanding of the store's brand, technology and service before arriving at the store and then come to the store on their own initiative.
This kind of customer will have better patience and higher psychological expectations. In the introduction communication before formal service, if the lash artists introduction is not professional or has a perfunctory attitude, it is easy to cause a big psychological gap and lead to the loss of customers.
They may learn about the store through group buying websites, Google search, sharing links, friends' introduction, etc. Based on previous understanding, they may just pass by, may be free today, may not know that the store needs to make an appointment in advance, may not know that the store is busy today...
Lots of possibilities, but today, it's time to get to the store.
What should we do?
The customer has arrived at the store, but there is no lash artist to receive.
At this time, the customer is faced with loss (because she has spent time to understand the store before, but has to go back to the store), we need to think about the solution from the perspective of customer loss avoidance.
Therefore, firstly, train the telephone reception process of lash artists and the standard reception process of customers coming to the store;
Second, record the customer's name, phone number and other information and inform her of the following: if any other customer cancels the appointment or has a vacancy on that day, she will be informed by phone;
If there is no appointment on the day, contact the customer on the second or third day.
Third, compensate the loss (time, car, energy loss) of customers for not getting service this time accordingly.
03 Unmotivated stranger visitors
The so-called unmotivated stranger visitors are strangers who arrive at the store without knowing anything about the brand, technology and service of the store and then take the initiative.
This kind of customer has poor patience and low psychological expectations. In the introduction and communication before formal service, if the customer's demand and pain point cannot be found through the communication with the lash artist, the loss of customers may be caused.
"I was just passing by, coming in to find out."
"I have lost a lot of my eyelashes in the next room. How about having a look at your store?"
"How much do you charge?
……
Your price is so expensive."
"I don't have time to wait today. I'll go next door."
"You don't have time? OK, I'll come again next time."
……
Read the above answer, you might feel very heart plug.
Their answers can be so overwhelming that they sometimes say "welcome next time" or watch customers leave in bewilderment.
We're going to do an economics lesson here, called sunk costs.
For example, the customer did not take the card and enough cash today, but they want to buy a$500 membership card, so you can receive $100 deposit.
In this way, after the customer's impulse disappears, in order not to lose the $100, he is likely to come back and pay with his credit card.
When people decide whether to do something, they not only look at whether it is good for the future or not, but also pay attention to whether they have invested in this thing in the past, which is a very interesting and stubborn irrational psychology.
Therefore, first, let the customer stay as much as possible (prepare special dialogue skills for strange visitors, so that the staff can be flexible when encountering such customers), and invest time cost;
Second, try to get customers to make an appointment for their next visit.
Given space limitation, we’ll advise further strategy to win the new customers to your store. If you have the interest to learn more, please follow us, we’re Our lash, we supply bulk eyelashes to most of the eyelash salons all over the world. Let’s expect more cooperation between us.
Customer: "can you do eyelash extensions here?"
Receptionist: "yes, but the lash artists are all busy at the moment. It may take about one hour to wait."
Customer: "ah... I have to wait so long. I have a dinner date with my friends tonight. Come back next time."
Receptionist: "OK, welcome next time!”
How often does this conversation happen in your store, where almost every store loses an average of five new customers a week.
It's too bad that these natural flows are going away. We should try our best to keep these new customers.
So today we're going to look at the new customers, and then we're going to figure out how to keep them.
01 about new customer visitors
If the store has the habit of registering the source of customers, you can check the membership management system and find that: members come from friends/members to introduce, group purchase website, Facebook public account activities...
But most members still come from strangers.
There are actually two types of stranger visitors: motivated stranger visitors and unmotivated stranger visitors.
02 motivated stranger visitors
The so-called motivated stranger visiting customers are strangers who have some basic understanding of the store's brand, technology and service before arriving at the store and then come to the store on their own initiative.
This kind of customer will have better patience and higher psychological expectations. In the introduction communication before formal service, if the lash artists introduction is not professional or has a perfunctory attitude, it is easy to cause a big psychological gap and lead to the loss of customers.
They may learn about the store through group buying websites, Google search, sharing links, friends' introduction, etc. Based on previous understanding, they may just pass by, may be free today, may not know that the store needs to make an appointment in advance, may not know that the store is busy today...
Lots of possibilities, but today, it's time to get to the store.
What should we do?
The customer has arrived at the store, but there is no lash artist to receive.
At this time, the customer is faced with loss (because she has spent time to understand the store before, but has to go back to the store), we need to think about the solution from the perspective of customer loss avoidance.
Therefore, firstly, train the telephone reception process of lash artists and the standard reception process of customers coming to the store;
Second, record the customer's name, phone number and other information and inform her of the following: if any other customer cancels the appointment or has a vacancy on that day, she will be informed by phone;
If there is no appointment on the day, contact the customer on the second or third day.
Third, compensate the loss (time, car, energy loss) of customers for not getting service this time accordingly.
03 Unmotivated stranger visitors
The so-called unmotivated stranger visitors are strangers who arrive at the store without knowing anything about the brand, technology and service of the store and then take the initiative.
This kind of customer has poor patience and low psychological expectations. In the introduction and communication before formal service, if the customer's demand and pain point cannot be found through the communication with the lash artist, the loss of customers may be caused.
"I was just passing by, coming in to find out."
"I have lost a lot of my eyelashes in the next room. How about having a look at your store?"
"How much do you charge?
……
Your price is so expensive."
"I don't have time to wait today. I'll go next door."
"You don't have time? OK, I'll come again next time."
……
Read the above answer, you might feel very heart plug.
Their answers can be so overwhelming that they sometimes say "welcome next time" or watch customers leave in bewilderment.
We're going to do an economics lesson here, called sunk costs.
For example, the customer did not take the card and enough cash today, but they want to buy a$500 membership card, so you can receive $100 deposit.
In this way, after the customer's impulse disappears, in order not to lose the $100, he is likely to come back and pay with his credit card.
When people decide whether to do something, they not only look at whether it is good for the future or not, but also pay attention to whether they have invested in this thing in the past, which is a very interesting and stubborn irrational psychology.
Therefore, first, let the customer stay as much as possible (prepare special dialogue skills for strange visitors, so that the staff can be flexible when encountering such customers), and invest time cost;
Second, try to get customers to make an appointment for their next visit.
Given space limitation, we’ll advise further strategy to win the new customers to your store. If you have the interest to learn more, please follow us, we’re Our lash, we supply bulk eyelashes to most of the eyelash salons all over the world. Let’s expect more cooperation between us.
Yes or No?-The things you concern about eyelash extensions
The most popular look in recent years is nude makeup. Fresh natural person is loved by everyone. Having long eyelashes and talking eyes is what every girl wants. Nowadays, with the development of beautiful eyelash technology, eyelash extension is more and more popular among girls. However, people always have some doubts about the technique of eyelash extensions before they do eyelash extensions, so today Ourlash will take you to know what you concerns more about eyelash extensions. 1, After eyelash extensions, your eyelashes will be easy to drop? In fact, whether you do eyelash extensions or not, our eyelashes, like our hair, will automatically fall off. So it's normal to see eyelashes fall out. The average life span of eyelashes is about 4-6 weeks. We may lose several eyelashes a day, but we may not notice it. But when you did eyelash extensions, the lashes are longer than before so you will notice it more and think it’s because you did eyelash extensions so the lashes drop easily. 2. Does it look unnatural? There are many types of eyelashes. The eyelash artists will talk with you before they do lashes for you, they will know your preferences, know your makeup habits. If you don't have the habit of making up your eyes, you can choose the most natural style, and the eyelash artist will also recommend the most natural style for you, so that you can look like a natural eyelash after your eyelash extensions, to reach the charming effect. 3. Grafting eyelashes will have a sense of alien? Eyelash extension is grafted on one's own eyelashes, not connected to the eyelids, so it will not feel strange like wearing false eyelashes. As long as the operation method of beauty eyelash master is obtained, there will be no uncomfortable feeling. So you must choose the professional eyelash salons with high quality eyelashes. In addition, to the eyelash artists, it is necessary to confirm with the customer to avoid that she is a person with very sensitive or easily inflamed eye skin. Here I will recommend a most qualified eyelash manufacturer – Ourlash to all the lash shops and salons, when you tried Ourlash lashes you will fall in love with it. 4. Does it take long to graft eyelashes? Since it is connected one by one slowly, it does take some time. However, the time taken varies with the number of roots, but normally it can be finished in an hour or so. You can lie down comfortably on the bed to sleep, wake up after you have a pair of beautiful electric eyes! 5. No eye makeup after grafting? After eyelashes, do not recommend clip or lift eyelashes, it is best not to brush mascara, avoid eyelashes damage and fall. Because the lashes are very thick and look like natural inner liner, all you need is eye shadow and outer liner! Additional, when removing makeup, you need pay special attention, do not let eye periphery dip discharge makeup oil, because oil kind product lets eyelash fall off easily, had better dip with cotton swab take discharge makeup water to remove slowly. 6, Will feel uncomfortable after eyelash extensions? Within one week after eyelash extensions, wash face and shampoo can be a bit inconvenient, this is normal; can be used to slowly after a week nevertheless. But be sure to pick good products and make sure you get used to them faster! And, after eyelash extensions, you can go out without eye makeup and you also very have a mind, from now on without makeup also can go out!!! The eyelashes will be longer and longer if you keep cutting them?
Many people believe that the human body's hair gets "thicker and thicker, or longer and longer" if they keep cutting them. Today Ourlash will take you to the fact. Accordingly, some beauties often clip eyelash, look forward to the eyelash goes grows longer after clipping. Is it true that eyelashes grow longer and longer? In fact, the length &curl of eyelash, basically with congenital heredity gene concerned, the method that cuts eyelash is of no use effect. How does this illusion come about? Because the section of hair after being clipped is very irregular, appear rough and uneven, when coarse hair is grown in concentration, appear long and dense. Look from physiology mechanism, eyelash and hair are different also, the life of the hair is in 3 to 6 years commonly, the longest can reach 20 years long, but the life of eyelash is 5, 6 months only, grow stopped to certain level, gradually ageing falls off, replace by the eyelash that grows newly. With respect to the eyelash appearance of everybody character, it is forever out of shape, man-made clip, not only won't make eyelash becomes long, can destroy its original growth metabolization rule instead. Further reading: 1. eyelashes often fall off, will it fall out? Get up early in the morning not a few people can habitually knead an eye, occasionally a few eyelashes also can fall off in the palm of the hand. The quantity of eyelash is little originally, fall off again so go down, can you become more and more scarce? In fact, eyelashes like all hair, natural loss will also be regenerated through human metabolism. Hair replacement is regular and periodic. Its life cycle is divided into growing period and resting period. So hair always falls off and grows back. As long as the roots remain intact, new hair will continue to grow. 2. The reason for short and thin eyelashes. (1) Genetic factors. (2) Poor quality mascara leads to more eyelash loss. (3) Excessive use of eyes to stay up late causes eyelash loss. 3. Vitamin E has not been proven to promote eyelash growth. Can you achieve the purpose that grows eyelash through food? At present, there is not enough research and data to show which kind of food and intake can effectively promote the growth of eyelashes. From the point of view of traditional Chinese medicine, the food of invigorating kidney and invigorating fluid can promote hair growth, such as walnut, sesame, Chinese yam, radix black fungus, etc. Although there is no evidence to support this, it is also beneficial to eat as many of these foods as you can to nourish your skin. Conclusion: "eyelash cuts longer more it is illusion, the length and curl of basically concerned with congenital heredity gene, man-made clip can destroy eyelash to grow metabolization rule." Today more and more choice is here for you to get charming eyelashes; you can make eyelash extensions or apply different kinds of eyelash strips, but remember to choose good quality ones, Ourlash can provide you with all the qualified lashes you want, Ourlash is eyelash manufacturer and eyelashes wholesalers who deal with top quality materials and technology in lashes. |
Summary of the professional basic theoretical knowledge of eyelash extensions
We’ve been talking too much about the knowledge about eyelash extensions and today Ourlash will summarize the basic theoretical briefly here. If you’re a new eyelash artist, I strongly suggest you keep this. And if you’re experienced eyelash artists or eyelash shop owners, I also recommend you keep in touch with Ourlash, we could do private label lashes for you and we could share all things about eyelashes with you.
01) Which customers are not suitable for eyelash extensions?
1. Just did eyelashes lift, because the real eyelashes too curved, false eyelash is not easy to locate, easy to fall off.
2. Just finished the eye surgery (double eyelid, eye laser, hydrangea line, etc.).
3. Guests with related eye diseases (needle eye, conjunctivitis, eyelid redness and swelling, etc.).
4. Customer's eyelashes are too sparse, because of insufficient support; maintenance will not be longer than normal eyelashes.
The eyelash artist should choose the right eyelash and eyelash grafting according to the customer's eyelash condition.
5, eyes are particularly prone to allergies, also cannot do eyelash extensions reluctantly.
2)Preparation and precautions before eyelash extensions
1. Wrap up the customer's hair and put on a scarf.
2. The hands and tools should be disinfected to ensure the cleanness.
3. Wear a medical mask.
4. Have all relevant tools ready.
5. Prepare the grafted eyelashes to be used, and paste them on the professional crystal tray in order.
6. Please remove eye makeup before grafting.
7. Use cleanser to remove grease and dust from eyelashes and around eyes and blow dry.
8. Use dual-purpose comb or eyelash comb to comb customer's eyelashes as smooth as possible.
9. Use collagen eye mask to separate upper and lower eyelashes.
10. Start the eyelash grafting operation.
3 ) Procedures and precautions in the grafting process
1, glue to drop less and drop a few times more, avoids waste.
2. Shake the glue bottle for 10 seconds before each squeeze to make the glue shake well.
3. After the operation, blow for 1-2 minutes with the hair dryer and ask if there is tingling sensation.
4. Check whether the root of each eyelash is warped, check whether there are askew or weak eyelashes, and carry out necessary repair and treatment.
5. Finally, brush your eyelashes with an eyelash brush to make them even and smooth.
4). Maintenance and precautions after eyelash extensions
1. Do not get wet within 6-8 hours after grafting.
2、Do not rub your eyes.
3. Do not apply mascara to avoid increasing eyelash load.
4. New eyelash extensions are not suitable for sauna, eyelashes in the temperature of more than 50 degrees easy to fall off.
5. Because the true eyelashes have their physiological metabolism cycle, the eyelashes will fall within 30 days after grafting, and no more than 25% of the eyelashes will fall off, which is a normal condition.
6. According to the maintenance method and personal eyelash growth cycle, it is suggested to make up the eyelash once for about 10 days to maintain the best condition of eyelashes.
We’ve been talking too much about the knowledge about eyelash extensions and today Ourlash will summarize the basic theoretical briefly here. If you’re a new eyelash artist, I strongly suggest you keep this. And if you’re experienced eyelash artists or eyelash shop owners, I also recommend you keep in touch with Ourlash, we could do private label lashes for you and we could share all things about eyelashes with you.
01) Which customers are not suitable for eyelash extensions?
1. Just did eyelashes lift, because the real eyelashes too curved, false eyelash is not easy to locate, easy to fall off.
2. Just finished the eye surgery (double eyelid, eye laser, hydrangea line, etc.).
3. Guests with related eye diseases (needle eye, conjunctivitis, eyelid redness and swelling, etc.).
4. Customer's eyelashes are too sparse, because of insufficient support; maintenance will not be longer than normal eyelashes.
The eyelash artist should choose the right eyelash and eyelash grafting according to the customer's eyelash condition.
5, eyes are particularly prone to allergies, also cannot do eyelash extensions reluctantly.
2)Preparation and precautions before eyelash extensions
1. Wrap up the customer's hair and put on a scarf.
2. The hands and tools should be disinfected to ensure the cleanness.
3. Wear a medical mask.
4. Have all relevant tools ready.
5. Prepare the grafted eyelashes to be used, and paste them on the professional crystal tray in order.
6. Please remove eye makeup before grafting.
7. Use cleanser to remove grease and dust from eyelashes and around eyes and blow dry.
8. Use dual-purpose comb or eyelash comb to comb customer's eyelashes as smooth as possible.
9. Use collagen eye mask to separate upper and lower eyelashes.
10. Start the eyelash grafting operation.
3 ) Procedures and precautions in the grafting process
1, glue to drop less and drop a few times more, avoids waste.
2. Shake the glue bottle for 10 seconds before each squeeze to make the glue shake well.
3. After the operation, blow for 1-2 minutes with the hair dryer and ask if there is tingling sensation.
4. Check whether the root of each eyelash is warped, check whether there are askew or weak eyelashes, and carry out necessary repair and treatment.
5. Finally, brush your eyelashes with an eyelash brush to make them even and smooth.
4). Maintenance and precautions after eyelash extensions
1. Do not get wet within 6-8 hours after grafting.
2、Do not rub your eyes.
3. Do not apply mascara to avoid increasing eyelash load.
4. New eyelash extensions are not suitable for sauna, eyelashes in the temperature of more than 50 degrees easy to fall off.
5. Because the true eyelashes have their physiological metabolism cycle, the eyelashes will fall within 30 days after grafting, and no more than 25% of the eyelashes will fall off, which is a normal condition.
6. According to the maintenance method and personal eyelash growth cycle, it is suggested to make up the eyelash once for about 10 days to maintain the best condition of eyelashes.